Refrigerated Oat Bar
The most exciting launch, this was O'Farm's first product "outside the pouch"! We focused on aging up perception of the brand with this product by using an extra heavy typeface, big bold colors, and specific use-case relevant copy.
Of course, a new Zoom background was needed for the occasion too.
Baby Campaign (2022)
I led creative direction on our recent baby campaign, from concepts to execution. I built out a bright and clean color palette (pulled from brand colors), and worked closely with our illustrator to get a new set of baby-focused illustrations to use in the campaign.
Social ads - since the product was new, we wanted to be clear and concise when highlighting the points of difference. Playful layouts and bold colors help the product to "pop".
Digital banners were clean and bright - with a "new" callout of course!
Extra promotional materials - stickers, mailers, and DTC inserts - enhance the story of the campaign (and provide a bit of fun!)