Refrigerated Oat Bar Influencer Event (2023)
The coolest influencer event for the coolest new product - Refrigerated Oat Bars! O'Farm hosted a launch event at the 1 Hotel in Brooklyn, NY. I worked with my colleagues on the overall creative direction and graphics for the event. I designed the graphics, swag, mailers, and coloring posters. :)
Expo Booth Experience (2022)
I collaborated with the O'Farm brand team & our booth manufacturer West Coast Exhibits to conceptualize and build out our brand new expo booth for 2022.
For this project, we sought to emphasize themes of fun & joy, clean-eating, and a splash of interactivity/immersion, and created an immersive scene on our farm with iconic O'Farm characters sprinkled throughout. We added a detachable kitchen scene to really highlight our "Farm-to-Fridge" messaging and hype up our new product, freshly frozen Plant-Rich Meals for baby.
The oversized product pouches are actually refrigerators that hold our product and keep it cool!
"Small" details make a big impact. Our patterned kitchen wallpaper is a subtle nod to of some of our yummy fruits and vegetables we use in the product. Our cute and trendy illustrated fridge (any SMEG lovers here?) isn't just for show - it opens up in multiple layers to showcase an illustration of our tasty new baby meals - and open up one more layer to reveal the real product in a real freezer! I was inspired by immersive playgrounds and museums that I visited as a child and really wanted to bring some of that pretend-play joy into our booth experience. Kids AND adults deserve a moment of play!
Our brand story and points of difference get their own moment in a fun blocky shelving set.
